Independent deposit journalism

Recent articles

How Many Community Banks Are Left

The count of independent community banks keeps falling. Here is the current number, pulled straight from FDIC data, and why it matters for deposit competition.

Bank Marketing Compliance in Plain English

Most compliance guidance is written by lawyers for lawyers. This is the map for the person who actually has to approve the ad: what the rules cover, where marketers really get caught, and how to build review into your process without killing it.

Hiring a Bank Marketing Agency vs. Building In-House

The publisher of this site owns a marketing agency, so read this with that in mind. Here is the honest version of the decision anyway: what each path actually costs, when each one wins, and the questions that expose a bad agency in one meeting.

The numbers, twice a month

One data point and what to do with it, sent to bank CEOs and marketing directors.