Jerred Hurst
Publisher
Jerred Hurst is the publisher of The Deposit Report and the founder of Tellas, marketing intelligence software for community banks, and Primitive, a digital agency. He writes about deposit growth from the data up.
About The Deposit Report
The Deposit Report covers deposit growth and marketing for community banks with $100 million to $2 billion in assets. We publish original survey data, call report analysis, and practical reporting for the people responsible for growing core deposits: bank CEOs and marketing directors.
We exist because deposit marketing is underserved by the trade press. Rate coverage is everywhere. Evidence about what actually grows deposits is rare. Our reporting starts with data we collect ourselves.
Who writes this
Editorial standards
- Every statistic we publish names its source, sample size, and collection period.
- Original survey work includes a methodology section in the article that uses it.
- We correct errors in place and note the correction with an updated date.
- We do not accept payment for coverage. Sponsored content, if we ever run it, will be labeled.
Disclosure
The Deposit Report is published by Primitive, the team behind Tellas, a marketing intelligence product for banks. The publication and the product share an owner and a point of view: that community banks win deposits with evidence, not ad spend. Editorial decisions are made independently of Tellas sales. When our coverage touches Tellas or its competitors, we say so in the article.