The Deposit Report
Topic

Marketing

Bank Marketing Compliance in Plain English

Most compliance guidance is written by lawyers for lawyers. This is the map for the person who actually has to approve the ad: what the rules cover, where marketers really get caught, and how to build review into your process without killing it.

Hiring a Bank Marketing Agency vs. Building In-House

The publisher of this site owns a marketing agency, so read this with that in mind. Here is the honest version of the decision anyway: what each path actually costs, when each one wins, and the questions that expose a bad agency in one meeting.